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Water filtration system company Purexygen, directors warned by CCCS for unfair marketing practices3/21/2024 SINGAPORE - Water filtration company Purexygen and its directors have been issued warnings by the Competition and Consumer Commission Singapore (CCCS), for unfair practices such as making misleading claims on the health benefits of filtered water.
In a statement on March 21, the CCCS said it is reviewing the marketing practices, accreditation, certification, and health benefit claims made by water filtration system suppliers, as part of its ongoing market monitoring of the industry. The commission investigated Purexygen - a company that supplies water dispensers, alkaline water filtration systems, and maintenance system packages to consumers - under the Consumer Protection (Fair Trading) Act (CPFTA), and found that the company had engaged in “unfair practices” between September 2021 and November 2023. During this period, the company had made misleading claims on the health benefits of alkaline or filtered water on its website and social media pages, such as how they can help prevent osteoporosis, acid reflux, blood pressure conditions, and diabetes. The company had also told customers that its water faucet and water dispenser were free for a limited time, in its Carousell listings, even though both items are provided to all of Purexygen’s customers for free at all times, and gave false excuses on its “persistent delay” in providing a customer with the water filters bought. The company also falsely claimed, in sales kits used to pitch to customers, that its water filters had been tested by testing bodies, said CCCS. The commission added that Purexygen had stated in its service agreements that the sums paid for the activation fee and maintenance service package under direct sales contracts were non-refundable, but did not tell them that they could legally cancel such contracts and be refunded. During this period, the company had made misleading claims on the health benefits of alkaline or filtered water on its website and social media pages, such as how they can help prevent osteoporosis, acid reflux, blood pressure conditions, and diabetes. The company had also told customers that its water faucet and water dispenser were free for a limited time, in its Carousell listings, even though both items are provided to all of Purexygen’s customers for free at all times, and gave false excuses on its “persistent delay” in providing a customer with the water filters bought. The company also falsely claimed, in sales kits used to pitch to customers, that its water filters had been tested by testing bodies, said CCCS. The commission added that Purexygen had stated in its service agreements that the sums paid for the activation fee and maintenance service package under direct sales contracts were non-refundable, but did not tell them that they could legally cancel such contracts and be refunded. |
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