Nestle India has said it is temporarily taking its bestselling instant noodle brand Maggi off the shelves in India.
It comes amid concerns about safety as several states have been testing the product for higher-than-allowed levels of lead.
They have also been testing for the chemical monosodium glutamate, widely known as MSG.
Nestle said in a statement on Friday that Maggi noodles were completely safe.
But "recent developments and unfounded concerns about the product have led to an environment of confusion for the consumer," it said.
The firm said the confusion had developed to such an extent "that we have decided to withdraw the product off the shelves, despite the product being safe", but promised the noodles would return to the market as soon as the current problem was dealt with.
Maggi noodles had already been banned for 15 days in India's capital Delhi and states including Gujarat. However, other states had deemed them safe.
Analysis: By Simon Atkinson, BBC News, Mumbai
They say that Maggi noodles take two minutes to cook - and - in India - never more than two minutes to find.
They're in every grocery shop - and whether travelling in the backwaters of Kerala, the deserts of Rajasthan, or the northern wilds of Ladakh, you'll find them on the menu at pretty much every roadside cafe.
Maggi have been called "the third staple" alongside rice and lentils - and are one of the country's best known and valuable brands.
So that vast market penetration makes me wonder logistically just how instant this withdrawal is going to be.
The earlier ban of Maggi noodles in Delhi received prominent coverage in the media and on social media platforms.
The ban sparked humour as well as public health concerns on social media platforms like Twitter.
Several hashtags like #Maggi, #Maggiban, #Maggiinasoup,#MaggiKeSideEffects have trended in the past few days.
Some took to Twitter to give their "humorous take" on the ban.
Maggi has an 80% share of India's instant noodle market and has been branded the third staple alongside rice and lentils.
The instant noodles arrived in India in 1983 and can be found in corner shops across the country.
Nestle's relationship with India dates back to 1912, when it launched in the country as The Nestle Anglo-Swiss Condensed Milk Company (Export).
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