Transformational Leadership of Huiji’s Alex Chow Earns Global Recognition as a Top 10 CEO

Prestigious International Business Awards (IBA) Honor Celebrates CEO's Success in Modernizing a Heritage TCM Brand While Upholding Its Core Values.

Huiji, a leading heritage brand in Traditional Chinese Medicine (TCM), today announced that its Chief Executive Officer, Alex Chow, has been recognized as one of the World’s Top 10 Best CEOs of 2025. The award was presented at the International Business Awards (IBA) Awards Night 2025, held at the Parkroyal Collection Marina Bay in Singapore.

This esteemed accolade honors Mr. Chow’s visionary leadership in steering the 35-year-old TCM company through a remarkable transformation. Under his guidance, Huiji has evolved into a forward-looking, global brand while steadfastly upholding its founding principles of integrity, quality, and innovation.

Despite significant post-pandemic challenges, including global supply chain disruptions and rising material costs, Mr. Chow’s strategy has ensured that Huiji never compromises on product quality. The company has preserved its authentic, trusted herbal formulations while leveraging innovation to enhance product safety, consistency, and consumer accessibility.

“The past few years have accelerated our evolution, but our core promise remains unchanged: to deliver genuine, high-quality products that make a tangible difference in people's lives,” said Alex Chow, CEO of Huiji. “True transformation is not merely about technological adoption or sales figures; it is about building enduring trust, adapting to the times, and, most importantly, preserving the soul of the brand.”

This philosophy has been the driving force behind Huiji's successful product development pipeline. The company has introduced modern health solutions such as the reformulated Huiji Health Tonic (汇集汇补精), alongside contemporary formats like Huiji Essential and Huiji Vital Jellies, designed to meet the evolving needs of today's health-conscious global consumers.

While many consumers primarily recognize Huiji through its iconic Huiji Health Tonic, the brand today represents far more than a single hero product. Under Mr. Chow’s leadership, Huiji has expanded into a diverse health and wellness portfolio, reinforcing its commitment to making heritage TCM relevant and accessible to a new generation.

For over three decades, Huiji has been synonymous with quality and authenticity in TCM. With Alex Chow’s strategic direction, the company continues to masterfully blend its rich heritage with modern innovation, ensuring the Huiji name remains a globally recognized mark of trust.

About Huiji:
Founded over 35 years ago, Huiji is a heritage Traditional Chinese Medicine brand dedicated to enhancing well-being through authentic and high-quality herbal formulations. Rooted in a commitment to integrity and innovation, Huiji has evolved into a modern health and wellness company, offering a range of trusted products that bridge time-honored traditions with contemporary consumer needs.

For more information, please contact:
Alex Chow +65 8089 9614